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Read the latest and greatest updates from Waterhouse BKS

Artesso Faucet

Posted on June 17, 2015
Introducing the "Red Dot Design Award" winning "Artesso" Faucet from Brizo! 
"The esteemed recognition from Red Dot confirms the Brizo brand's commitment to living fashion through high-quality, world-class products." - Sarah Schlifke
Designed for style and function
 "The Artesso collection was inspired by everything from factories and forged metal to farming tools and inventions of the time," said Seth Fritz, Brizo product lead industrial designer. "We wanted this design to work in a contemporary kitchen or a tradition kitchen, living as a statement piece in both environments." 

Toledo HBA House and Home Show

Posted on February 20, 2015
Toledo Area House and Home Show featuring
Waterhouse Bath and Kitchen Studio
"All Roads Lead to Home" 
Join Us February 20th-22nd! 
Waterhouse Bath and Kitchen Studio is the only locally family owned business in the kitchen and bath trade in the greater Toledo area. Our mission is to be the premier provider of superior bath and kitchen fixtures. We strive for cutting edge style, innovative design, and unmatched expertise. 
Waterhouse Kitchen and Bath Studio will be featured in this years annual Toledo area House and Home Show, located in the Showcase Home. 

Event Information

Ticket Prices:
$8.00 at the door

Children 12 and under, free
**Bring a donation for the Toledo Area Humane Society and receive a $2.00 discount off regular price admission. 

Friday, February 20, 2015:

Saturday, February 21, 2015:

Sunday, February 22, 2015:
SeaGate Convention Centre
Downtown Toledo

401 Jefferson Ave.
Toledo, OH 43604
See displays from over 150 exhibitors, tour our newly constructed Showcase Home featuring the newest and best in home innovations, enjoy live demonstrations on stage, cooking demonstrations from Toledo's top restaurants on Saturday and Sunday, and bring the family to enjoy our new Kid's Zone featuring fun and educational activities! 

Make a Resolution to Move Forward

Posted on February 02, 2015

Make a resolution to move forward

I hope each of you had a very happy holiday season shared with family and great friends. Well, 2014 is behind us, and here we are in 2015! Breathe in deeply through your nose. Do you smell it?  AHHHHH, it still has that new year smell. The smell of potential change mixed with the promise to do better and BAM, you have yourself a resolution.            

It’s also a time for identifying strategic objectives for the coming year and the critical steps necessary to achieve those objectives. Here’s a few of those pesky New Year’s resolutions I put together to help move your showroom business in the right direction. I promise, not a single one mentions food or weight. 

Improve marketing 

Most showrooms have shifted their marketing emphasis to e-mail marketing and social media, targeted specifically to known, proven customers. But more work needs to be done to develop a more consistent and focused marketing program. 

This involves the structured frequency that comes with a well-thought-out marketing calendar, and messaging and design that reflects the store's personality or image to make each communication compelling and eagerly anticipated. My bosses are reading this astounded that I suggested thinking ahead.

More and better events 

I have mentioned this in the past as part of a marketing initiative, many top showrooms are looking to increase the number of events they hold, while making them consistently more appealing. At the core of their marketing strategy is the objective to deepen relationships with their existing and potentially new customers.

Events are a critical component in that effort. Trust me, there’s no shortage of unique ideas. 

If you look around our industry, you will find that, as much as customers love them, planning and executing these events take some effort and creativity. No matter the amount of work it takes executing a successful event, you will find they can prove to be most rewarding and profitable in the long run. 

Now that is easy for me to say as I usually task my staff with the execution of events, even making someone our official events' coordinator. I lost count how many times we were at the showroom until two in the morning the day before or of an event. 

Shake up your product mix 

The lifeblood of any successful showroom is new! New drives sales increases. New items, new lines, new categories. Very few showrooms have ever increased margins on the same old, same-old. 

The most successful showrooms consistently  test new merchandise. All in an effort to grow and achieve higher margins. Their merchandise is primarily highly discretionary, and their customers are prepared to pay more for things that are more fashionable, more distinctive, of better quality. Shaking up your mix and trading up is the essential process of identifying the most compelling new thing and a way to keep margins growing!

Create a more distinctive customer experience 

Each showroom is very different, for the simple reason that every independent retailer is unique. It’s that quality that separates independent retailers from the cookie-cutter chains. For every independent retailer, that uniqueness is a key strategic asset. Showrooms should be emphasizing those things that make them distinctive, that make them more memorable and compelling. Take advantage of your region or city. Make the customers' experience a truly memorable one!

Upgrade the sales staff  

This is an uncomfortable one for most of us, and yet it is one of the most obvious. I’m a believer that great salespeople are born, not made. Train up somebody who’s not a natural-born seller for a year, and they still won’t be as productive as the natural just walking through the door. You have to face facts and ask yourself how much do you think a single natural might be able to increase your sales. 

My experience is that the answer begins at 20%. Just as important, you have to ask how much the current staff is costing beyond payroll. So the question any manager has to ask is: Are you carrying  your staff? If you are a showroom person reading this, before you send me a hate e-mail, you should ask yourself if you are an asset to your company and why. 

Explore new and different growth opportunities 

Many showrooms come to the point where their initial objectives have been achieved, and the store is performing at a level that allows them to ask what’s next. Growth can come in different ways. Some showrooms choose to explore additional stores, to take what they do well to additional markets. Others want to explore expanding the existing store into additional products and categories, to add on to what they are offering to their existing customers, while attracting new customers. 

Change is the only name of the game! 

If you're not moving forward, what’s the point? I recently watched an inspirational video with Steve Harvey in which he said — and I am paraphrasing — “You have to jump, you have to take a leap of faith.” That is what every successful person has done to get where they are today. I really suggest you look up his YouTube video titled "Leap of Faith."   

See, I don’t just write these things, I live them just like you. Many of these are items I will be working on enacting within our showroom in 2015. I wonder if my staff will wonder if I added the "Upgrade the sales staff" for their eyes or not?  It’s good to always try to have fun, too! 

You may have other things that seem more appropriate for your showroom. Whatever you identify, the key point is that there’s no standing still. You need to continually be moving forward to keep from falling behind. Make a resolution to do something and keep that resolution. Happy New Year!

Oh, one last thing. I will be attending the opening day of KBIS in Vegas. If you are there and see me walking abound please come up and say hi; it would be my pleasure to meet you. I truly hope to see you there!

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New Years Hours

Posted on December 30, 2014

Waterhouse bath & kitchen studio will be open from 9am-noon on Wednesday December 31st.  We will be closed on Thursday January 1st.  We will be open Friday & Saturday for normal business hours.  Have a Happy New Year!


Deck Your Showroom

Posted on December 27, 2014

Deck your showroom! 12 days of kitchen and bath Christmas cheer

By Dion Wilson
Showroom specialist

The holiday season is a fun and exciting time for most people. Personally, it is my favorite time of year. I loved this time of year as a child, but as a parent I love it even more. Now our industry is not the first you think of when you think of the holiday shopping. Typically you won't find a whirlpool or a custom shower system under the tree Christmas morning. To which I ask, why not? I mean seriously, if you can promote a new car and wrap it in a big, red bow, why not a freestanding tub or new touch activated kitchen faucet? Sorry, got off on a little rant. So, until that day arrives you still can bring some holiday spirit to your showroom and have fun with your loyal and new customers.

First let's start by decorating your showroom for the holidays. I mean, go all out. Put up a tree, or four, like we do in our showroom. Add toy soldiers, garland, lights, lights and more lights! Make your showroom a holiday wonderland! Since it is the holiday season I have included some pictures from the last few years of our showroom at the holidays. I know, what can I say? I am a giver...

Now, I realize wholesalers and many standard wholesale showrooms within our industry are allergic to the idea of “RETAIL” sales! It’s okay, step away from the ledge as I am here to help! To aid you in your showrooms' holiday season I have come up with a sort of retail-friendly showroom Advent Calendar for the 12 Days of Christmas. However, instead of a piece of candy (or two turtle doves), each day brings a sweet insight or business tip for the holiday season in your store. Set your budget accordingly. As I have said before, you can make something look like a million dollars without spending that much.

1 (Sunday, December 14)

For Twitter Tuesday, use social media like Facebook and Twitter to promote 12 last-minute gift ideas – one each day. Starting today, offer a great gift at a discount. Perhaps it's something you have extra inventory of or something that's a standard item you carry. Also tell your fans and followers to check back daily for the latest last-minute gift ideas. Pssst.... If your showroom is not active in social media you should expect a lump of coal in your very near future!

2 (Monday, December 15)

Call a showroom meeting with all your staff and gather everyone's creative ideas on how to make it through the next two weeks — both in terms of maximizing sales and keeping everyone sane. Have each employee select a product, brand or gift that they're going to focus on each day and introduce every customer to. Make sure each person chooses something new each day. Track your results and award a prize to the person who sells the most by Christmas Eve.

3 (Tuesday, December 16)

Set up a table of Christmas cookies for customers to nibble on while they shop. Send one employee out to distribute flyers throughout a local mall or shopping district advertising your "snack while you shop for kitchen and bath" event. You may attract customers who never noticed your store before.

4 (Wednesday, December 17)

Pre-wrap and label your top 10 sellers and put them on prominent display so shoppers can grab them and go. Make sure you promote your store by using branded wrapping paper or even a simple sticker with your store name. Don't forget to put the price tag on the wrapping paper – not on the product inside. This can be your best-selling kitchen faucet, handshower or sink.

5 (Thursday, December 18)

Set up a wrapping station to help shoppers. Invite local Girl Scout troops or elementary schools to do the wrapping in return for a donation to their cause. Everybody wins! Now if your showroom is not open Saturdays, well, you are now on my naughty list!

7 (Friday, December 19) 

Make it extraordinary for your team by offering free lunch or dinner. Advertise through social media that it's a special one-day sale and offer amazing deals on your commodity brands. Set a goal, and if the store hits that specific one days sales goals, reward your team.

8 (Saturday, December 20)

Flush out your inventory. It is the year's end so make sure every item that you want to move is on the sales floor; you can't sell it if it's sitting in the backroom. Furthermore, you want your store to look full and inviting to shoppers. Remember, full does not mean cluttered.

8 (Sunday, December 21)

Start offering markdowns on goods that you want gone by Christmas. Don't be afraid to use deep discounts to move excess inventory. Promote the deals with in-store signage, and ask your showroom staff to let customers know about the new markdowns. Another clever approach is to offer an early-bird special to shoppers who come in before noon. Give them an extra percentage off their purchases. Even those who miss the sale will notice your story.

9 (Monday, December 22)

Invite a therapist or masseuse to give onsite chair massages and/or foot massages. Everyone is getting stressed at this point and needs some relief for those weary package-toting muscles and aching arches. For those who don't like massages, a complimentary glass of bubbly (champagne, sparkling cider) or hot chocolate might be nice.

10 (Tuesday, December 23)

It's now time – or past time – to open earlier and/or stay open later to accommodate all the shoppers who still have a lot of work to do on their list. Promote the event on social media and with an e-mail campaign and offer free coffee to bolster these early birds and night owls.

11 (Wednesday, December 24 – Christmas Eve!)

Things are getting hectic for many shoppers by now. Help them out by scouring the store for all small items under $10 and create a large "stocking stuffer" display table. Shower heads, gift certificates, heck maybe they have a stocking big enough to fit a new kitchen sink?


12 (Thursday, December 25– Christmas Day!)

You're done! This is the day to relax with your family and friends, and to reflect on all your hard work during the holiday season.

If you read my articles (and I am hoping you do!) you will notice I like to joke. This, however, is something I am very serious about. We all need to remember what the holidays are truly about. The holidays are a time for giving. Persuade your company into committing a specific percentage of your 12 days of Christmas sales to your local shelter, food bank or other worth holiday charity. Maybe go on step further and do the whole month of December or the entire holiday season from Thanksgiving on. If they don’t agree to the donation see if you can collect new toys for needy children or gently used or new coats for the Salvation Army at your showroom. Show your community you care and you are vested in helping the less fortunate. Trust me, you will find there is no greater joy than the gift of giving.

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Going the Extra Mile

Posted on August 28, 2014


Going the extra mile

By Dion Wilson
Showroom specialist

I read an article the other day, and within that article was the following quote by Roger Staubach: “There are not Traffic Jams on the Extra Mile.” 

The quote was in an article on improving customer service. That quote really stopped me in my tracks and got me thinking. I mean everyone in every business I have ever known says they go the extra mile, but do they really? I am certain I have never heard this phrase used: “We fall short of doing what you expect of us.” First, it is not a very catchy phrase, but more importantly who would want to be a customer of that business? 

That got me thinking. I believe many people say they go the extra mile — but saying and going a mile beyond what people expect are two different things. So what stops us from going the extra mile? Well, I think it starts with two phrases: “I can’t" or "I won’t.” 

I have found that there is some confusion with the words "can’t" and "won’t". People often say they can’t do something, when what they really mean is that they won’t. Here’s the thing: When a service provider tells a customer — and themselves — that they can’t do something extra, they end the possibility of it happening. Can’t is a dead end. It can’t be done. That’s it.

Opportunity, not inconvenience

Here is an everyday example of what I am talking about. Let’s say a restaurant that will remain unnamed stops serving breakfast at 10:30 am and you arrive at 10:33 am. You want to order a McSomething only to be told they can’t serve you! What they really mean is that they won’t serve you. They could serve you; however, they’ve chosen not to serve you — and in doing so, not to go the extra mile. 

By pointing out to you they stop serving breakfast at 10:30am, the service provider has an excuse not to try. So you leave disappointed or eat some sort of burger for breakfast at 10:33 am. 

Of course, the best service providers would use that same situation as an opportunity to go a mile beyond what you expected of them. They’d explain that it’s a few minutes after they stop serving breakfast, but they will gladly make an exception for you. In doing so, they would have delivered a great customer experience story that you likely would have shared with your friends.

So what is the lesson here? Before you tell a client or prospective client that you can’t do what they want, ask yourself if what you really mean is that you won’t do what they want. Now, if they are being totally unreasonable or selfishly trying to get you to work for free, etc., you shouldn’t allow them to abuse your good nature. However, if what you are being asked is something you can do and you believe they are sincere, you have a decision to make. 

You can do what they expect by refusing to be flexible. Alternatively, you can be one of the rare few who actually do go the extra mile. You can build stronger, deeper bonds with your clients. Plus… you can give your marketplace a story about your business, worth sharing.

True example

Now you are probably thinking, “Dion, you must go the extra mile all the time and skip down that road, whistling while doing so, right?’ Well, I would be lying if I said I did. The following is a true story for all, with its good and bad. I think it will help to reiterate my point. 

Our showroom is open from 10:00 am to 4:00 pm on Saturdays. Now imagine it is a beautiful day with very few clouds in the sky. I believe you could hear birds singing that day. We had been busy with customers all day, as Saturdays are one of our higher traffic days. At 4:15 one of the showroom associates and I were able to get the last customer on their way and lock the doors. We had about 45 to 60 minutes of work to catch up on and finish before we could finally leave for the day and start to enjoy our weekend.

So 5:15pm arrives and we are both just finishing and ready to go when a car pulls up out front. A couple gets out of their car and they walk toward the doors. It is well past closing time when they notice our hours. Before either of us had a chance to react another car pulls up and it is one of the managers from the wholesale side of our company. 

(Let me back up a bit and be deadly honest. My thought when they pulled up was “Are you kidding me?” How do you not call for business hours before you stop? It was not like it was 4:15 or even 5:00 pm — it was well past closing time. Anyway, that is what was going through my head and I may or may not have verbalized that to my co-worker.)

Now back to the story.

So the manager gets out of his car and notices the people looking in. He instinctively invites the customer to come in and look around. I had plans with my family and so did the other person I worked with that day. Well, to shorten this a little, we ended up going the extra mile and waited on the customer. They ended up placing an order that day. The jury is still out if they appreciate the effort, but I like to think they did. 

Looking back on the situation, I realized I was in the wrong for being upset when they pulled up and the other manager was in the right to have let them in. Typically I have no issue staying late for a customer who needs me. In going the extra mile you can’t focus on the WIIFM (What’s In It For Me). 

Although WIIFM might be common thinking, it’s the kiss of death when it comes to success and going the extra mile. If you want to excel, stop focusing on what’s in it for you. Don’t worry about whether it’s fair to give more when you’re not being compensated or recognized for it. Don’t adopt the “it’s not my job” mentality. This type of attitude shows that you’re focused on yourself, but you’ll see bigger results more quickly if you make other people the focus of your attention.

Going the extra mile shows that you pay attention to detail, that you consider all the small things that really make a business successful, that you care about your image, and that you belong with all the other people who work hard to achieve. You will attract new business and new opportunities.

Here are four simple questions that can help you evaluate how well you’re putting this principle into play in your life:

• What do most people expect? To know how to exceed expectations, you first have to know what expectations are. What level of service do customers expect? What do your vendors want? How about your employees or master mind partners? Look at every important relationship you have, and discover what the minimum expectations are.

• Take a candid look at your performance. Do you exceed expectations? Do you surprise people with more than they were expecting from you? Do you look for ways that you could be of more service, or for projects that you could help out on? Or are you skating by, meeting expectations and providing average value?

• How are you willing to go the extra mile? What kind of extra service are you willing to provide in order to stand out from the rest? If you aren’t 100% willing to deliver service above and beyond expectations, why not?

• What can you do to exceed expectations? What added service would your customers love, but don’t expect? How could you better serve your boss and company? How could you provide more value to your customers?

Success demands hard work

Listen to any success story and you will hear of someone who worked exceptionally hard to get what they wanted. You’ll hear how they put in the extra time, did what wasn’t part of their job description, and over-delivered on what was asked of them. You’ll hear how they stuck at it until they broke through, and usually you’ll hear how it only took them a couple of years to do it.

What have you been doing for the past couple of years? The same old thing? How quickly have you advanced? How quickly has time gone by? Think of what you could accomplish if you made it a habit to exceed everyone’s expectations. Image what doors could be open to you if you decided to be of better service and value.

Be willing to treat everyone like you’d treat your dearest friend. Don’t skimp on service. Don’t be mediocre or run of the mill. You need to show people what you are capable of. Show them that you care about your image and reputation. When it comes to success, the people who are willing to go the extra mile get there that much faster! 
Because evidently there are no traffic jams.

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10 Easy Design Touches for your Master Bathroom

Posted on June 03, 2014

In recent years, master bathrooms have gained a reputation for being increasingly luxurious. However, the bathroom remodels needed to create these relaxing retreats are often long and expensive. But, they don’t need to be. Take a look at some easy design touches that will leave your master bath feeling like new with little effort.

1. Refresh Your Vanity:

The vanity is often one of first things to catch your eye when entering a bathroom. If yours is looking a      little outdated, think about switching it out. Many home improvement stores stock standalone varieties that come already assembled for easy installation. Or, a trip to the thrift store could lead to a great vintage find. But, if you don’t want to redo yours entirely, you could always repaint the cabinets or refinish the countertop for a fresh look.

2.Swap Out Finishes:

As important as the vanity is to a bathroom, it goes hand-in-hand with the finishes – facet, drawer pulls, etc. Over time, the sediment in your water and residue from your fingertips can leave marks on your finishes, which makes them look dirty no matter how hard you try to scrub them clean. When looking for new finishes, opt for stainless steel to create a sleek and modern look that’s easy to clean.

3. Rethink Paint Colors:

When aiming to create a new look in your home, choosing a new paint color is always a solid option. Obviously, the paint color you decide upon will be dependent on your lifestyle and décor preferences. If you want your look to be timeless or you are trying to sell your home and would like to appeal to a mass audience, go for neutral tones. However, if you’re not afraid to look trendy, be bold with color or try out an accent wall.

4, Make a Statement with the Mirror

A new mirror is one of the easiest ways to add visual interest to a bathroom. Once you find one (or several) that work with your design scheme, all you have to do is hang it up. You can find a statement mirror that is all one piece or use a frame to customize the style of a basic model.

5. Consider Dramatic Lighting:

Lighting fixtures can bring tons of drama to your master bath in one go. Add glamour to the room by going full tilt with a chandelier. Alternatively, you can really pump up the relaxing feel in the space by installing a few hanging wall sconces for candles. Whichever type of lighting you end up choosing be sure to add dimmers onto the light switches so that you can create ambiance at a moment’s notice.

6. Coordinate Accents:

When you really need to change the look in your master bathroom in a hurry, it’s all about changing up accents. Invest in a new shower curtain and floor mat. Throw out the old soap dish and get a new one along with some matching hand towels. If your bathroom is simple, consider adding color or a pattern in your accents to help the room pop. But, make sure all of the accents have a similar design to create a cohesive look.

7. Add More Storage:

Having the right amount of storage will help you keep your bathroom neat, which is key to it looking nice for the long haul. Get creative with your space to find the solution that works best for you. Hang up a few shelves for extra towels. Install a storage rack over the toilet to get the most out of a small space. Put drawer organizers inside your cabinets to keep those odds and ends at bay.

8. Use Accessories to Create Ambiance:

For many, the master bath is supposed to be an oasis from a hectic life. You’ll want the room to have a certain amount of ambiance. Use accessories to create that haven-away-from-home feel at a very low price point. Pick up a few candles. Incorporate some fresh flowers into your design. Feel free to use anything that makes you feel relaxed.

9.Incorporate Scents:

Sometimes design is about more than the look of a room, it is about the overall experience. A simple way to add that special something to your master bathroom is by bringing in your favorite scent. You could use some scented soaps, potpourri, or a reed diffuser get the job done. Choose something that’s light so that you won’t become tired of it quickly.

10. Deep Clean:

The final tip won’t cost you any money. All you need is a little elbow grease. You’d be surprised how much newer a bathroom can look when it’s had a through deep cleaning. Get on your hands and knees and scrub at the grout between tile, wipe away any water build up from the shower, clean out your storage. By the time you’re done, the bathroom will look brand new.

Depending on the final look you want to achieve, redoing your master bathroom is one of the most expensive and time-consuming home improvement projects you can undertake. But, it doesn’t have to be that way. By keeping your projects small, you can give your bathroom a makeover with just a bit of time and money spent. Use these 10 easy design touches to get your remodel underway.



New Kohler Artifacts Display

Posted on September 19, 2013
Our new display is our new Kohler Artifacts display! Artifacts is KOHLER's most comprehensive faucet launch in 14 years. Live Bold and stop in and see why we are so excited about this launch! Also Artifacts is not available in retail box stores and only two locations in Northwest, Ohio! 

OSU vs. UM Delta Fuse Faucets Showdown

Posted on November 12, 2012

The Michigan–Ohio State football rivalry is an American college football rivalry game played annually by the Wolverines of the University of Michigan and the Buckeyes of The Ohio State University.  It has attracted particular national interest over the last four decades as most of the games have determined the Big Ten Conference title and the resulting Rose Bowl match ups, and many have influenced the outcome of the national college football championship.


The game was ranked by ESPN in 2000 as the greatest North American sports rivalry. The annual matchup between the two schools is held at the end of the regular season. Since 1918, the game's site has alternated between Columbus, Ohio, and Ann Arbor, Michigan (Michigan hosts it in odd years and Ohio State in even years), and has been played in the Ohio Stadium since 1922 and Michigan Stadium since 1927.  The fans of these two teams are some of the most devoutly loyal you will find in organized sports.  The fans taunt each other relentlessly claims themselves to be the superior team.  


It is this rivalry that has inspired us to create two pieces of one of a kind art piece.  The Delta Faucet Company Fuse pull-down kitchen faucet was our canvas and the Boarder Battle, our muse.  The design of the Fuse Collection by Delta Faucet was inspired by the emerging trend of color in unexpected places and soft contemporary style.  Loaded with innovations such as MagnaTite® docking and DIAMOND™ Seal Technology, the Fuse™ Kitchen Collection spices up the kitchen with three colorful options: Stainless and Cracked Pepper, Chili Pepper, or Snowflake White.  The two faucets will be on display through Saturday November 24th 2012.


Stop in to our showroom and cast your vote for who you think will win the big game.  All winning selections will be entered to win a Delta Fuse Kitchen faucet in the color of the winner’s choice.  Every entry will receive something in return and be eligible for random prizes.  Thank you to Delta Faucet Company for being a great partner in our little project.





Axor Bouroullec – the bathroom as a landscape

Posted on December 01, 2011

Feel Free to Compose

A synthesis of functionality and aesthetic appeal, movement and peaceful design

Interior designers and bathroom planners who want to give rooms an unmistakeable appearance often search for a synthesis between two principles: function and aesthetics. Axor Bouroullec, the latest collection from Axor, the Hansgrohe designer brand, combines these two aspects in the bathroom like never before. And that is not all: it complements a steady design hand with accents that add a sense of movement to the overall picture. Axor Bouroullec creates landscapes in the bathroom, the topography of which is decided upon by users in line with their functional and aesthetic preferences.

Shelves: personally shaped topography on the wash basin

The Axor Bouroullec bathroom landscape focusses on the wash basin. Several shelves protrude from the wash basin at different heights, resembling terraces beside a lake with a basin that harmoniously blends into the surroundings. Owners have the freedom to choose how to use the shelves in line with their desires and needs: what should be placed or decoratively positioned around the wash basin; do mixers take up individual shelves or is the wash basin kept completely clear? The spout could be positioned on the side and rise up from the wash basin like a beacon over the landscape. The designers Ronan and Erwan Bouroullec therefore never just focus on the design alone; they always combine it with an added benefit. By allowing users to optimally combine the spout, control units and shelves, they can create their own personal landscape on the wash basin.

Axor Bouroullec intensifies bathroom discussions

Due to this and more fundamental questions about how users want to live and experience water in their bathrooms, consulting services are becoming far more important. Philippe Grohe, Head of the Axor brand, commented: “How can we make the bathroom somewhere we can feel good, somewhere that suits us and somewhere we can recoup or relax in the morning or evening, on our own or while talking to family and friends? Holding in-depth discussions with customers on precisely these matters, gives us a fantastic opportunity. Our specialist partners can find out what their customers’ personal bathrooms should be like and help them create a more beautiful life in and with the bathroom.”

Creating landscapes on the wash basin and in the shower

The opportunities offered for the wash basin are also available throughout the room, through the showerpipe in the shower area, the different shelves on the wash basin and the wall behind the wash basin. Axor Bouroullec accepts the invitation to “Feel Free to Compose”, as per the motto of the bathroom collection, with recurring design features and choices in all areas of the bathroom.

In parallel, the Axor Bouroullec mixers with their understate design take a back seat. The flowing shapes of the forward-tapered spout are timeless; the lever and rotary knobs without corners or edges are pleasing to the touch. Axor Bouroullec therefore makes it possible to take the tranquil base of a minimalist-organic design language and send out strong signals through the undulating bathroom landscape.

Axor Bouroullec will be available for the majority or 2012 exclusively at Axor Design Studios (ADS). Waterhouse bath & kitchen studio is Ohio's only ADS and will be the only showroom in the region to feature the Axor Bouroullec through the summer of 2012. So we invite you to Feel Free to Compose with us.

Ronan and Erwan Bouroullec – truly individual

The two Frenchmen are among the most popular creative minds of the 21st century. Their designs oscillate between refined, organic forms and powerful optics. They are characterised by their evocation of imagination and a creative approach: "The user decides!" is the motto of the Bouroullec brothers, and by that they are referring to the freedom to combine and use their items according to the user's own personal requirements. Freedom is also the key notion in their first bathroom collection.

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