PuraVida. A new sense of lightness in the bathroom. The more complex and advanced our world becomes, the more we desire an escape to a new, more “emotional” way of seeing things. Duravit’s PuraVida collection, by Phoenix Design, addresses this need. PuraVida makes minimalism approachable by giving it a delicate, feminine touch. The collection’s soft, elegant curves fuse to create a smooth aesthetic that invites touch. The high-gloss furniture finishes add to this experience – dignifi ed but not flashy. PuraVida’s graceful appearance, inviting surfaces and subtle luxury make the collection ideal for people who value timeless and pure enjoyment.